I’m a Creative Director and Brand Strategist in Venice, CA.

For me, the spark always starts with a feeling—often triggered by a piece of music. It flickers to life, illuminating the seed of an idea: not yet words, not images, not footage—just a vivid sense, alive in my mind.

From there, I pick up the pen. I write, sketch, cross things out, start again. Reference images, colors, sounds—all begin to orbit the idea. As the momentum builds, the concept starts to take shape: a pitch deck, a concept book, a script treatment, a design language.

I love the process of translating abstract feeling into form—solving creative problems through different media, whether for a client, a collaborator, or simply for the love of craft.

Eventually, that initial spark becomes something real. Tangible. Shareable. And the emotion that sparked it all finds its voice in the work I create.